Selected Coaching Articles

What Is a Coach?
by Kathy Sanborn

What does a success coach do? And do you really need one? Read on to find out more about what a coach does and why you may need help in achieving your career or personal goals.

A Success Coach Helps You to Reach Your Goals

Maybe you've never set a goal in your life, or you've struggled to reach the goals you've set for yourself. As coaches, we help you to focus on what you really want, using tools and techniques to assist you in setting appropriate and positive goals.

Whether you have a personal goal or a professional one, there are definite and effective methods to setting your goal and making it happen. Our expertise is in achieving success, and we share our special techniques with clients ready to reach their dreams. As our client, you'll receive the benefit of our years of practical experience and knowledge as you move forward to your goals.

Success is not a mysterious course of action, but a process of working towards a goal and taking the right steps to attain it. There are specific success principles that we teach you to use in order to help you reach the kind of success and fulfillment of your dreams.

Your definition of success is unique to you, and only you know what will make you feel successful. As long as your goals are positive and realistic, there is every reason to believe you can achieve them.

How Does Coaching Work?

Depending on your particular circumstances, the success strategy may differ. For instance, if your goal is to change careers, you may need our assistance with your resume, interviewing skills, job search techniques, and so on.

Whether your goal is to get a new job, be more fulfilled, find a new relationship, or reach some other important milestone, you will need to set measurable objectives to make sure you are reaching your goal. Your coach will help you to set a measurable and attainable goal, and will be there until you reach it.

From beginning to end, the coach is an important part of the success process by giving you the tools and information that are specific to you and your goals. Coaching is not a cookie-cutter process, but a course of action suited to you as an individual.

Do I Need a Coach?

You may need a coach if you are having a difficult time making your personal or professional dreams come true. You've heard the saying, "Two heads are better than one." A trained coach can be a valuable asset to your success by sharing expertise and pointing you in the right direction.

If you aren't sure about your future goals, you probably need additional self-awareness to unlock the door to a fulfilling career path. As success and career coaches, we can help you to clarify your dreams and begin the process of achieving them.

© 2003 Kathy Sanborn

About The Author:

Kathy Sanborn is a career expert, success coach, and author of The Seasons of Your Career (Contemporary Books/McGraw-Hill, April 2003). Sanborn is one of the leading career coaches in the world based on Internet rankings. Her web sites, lifeandcareercoaching.com and kathysanborn.com, rank in the top 1% of sites in global popularity. Her company, Life and Career Coaching, offers success and career coaching for individuals and group workshops and business coaching for organizations. A magna cum laude university graduate, Kathy Sanborn has extensive experience in the business world as a manager, trainer, and coach.